Authenticity in Business | Digital Nomad Family | Lifestyle Business

Authenticity in Business

Authenticity in Business

Authenticity and ‘authenticity in business’ are being thrown around left, right and centre at the moment but what does it actually mean?
And how can this serve you in business?

With the online space becoming more and more saturated with so many masters in their field, how do you set yourself apart? What makes people want to follow you and work with you?



adjective: authentic

  1. of undisputed origin and not a copy; genuine.
    “the letter is now accepted as an authentic document”
  2. made or done in the traditional or original way, or in a way that faithfully resembles an original.
    “the restaurant serves authentic Italian meals”
  3. based on facts; accurate or reliable.


Synonyms: genuineness, originality;


Why authenticity in business is so important?

From personal experience, in order to cultivate and project authenticity, you must first know yourself.
Really take the time to understand who you are as a person, for all of your amazing qualities, and all your ‘flaws’.

Take the time to understand what triggers you, your likes and the things that set your soul on fire.

The more you get to know yourself, and are kind to yourself, understanding and compassionate towards yourself as a human, being the best version of themselves they possibly can be the closer you get to authenticity.
Because you are expressing your most authentic self.


People don’t want to follow perfection.
They want to follow real humans, and understand where they came from, their dreams and aspirations.
More importantly, they want to see the journey. 


So be open.
Step outside your comfort zone.
Be courageous and wear your heart on your sleeve.
Be vulnerable. 


People don’t want to be sold to.

They don’t want to be made to feel they are falling short of a lifestyle they feel is outside of their reach.

They want to feel seen and heard and understood.

The journey isn’t always easy, so having a leader, an example, show their ‘flaws’ and show up authentically is what will ultimately help you to connect with you audience.
Your niche or target audience may not be who you thought they were, but by showing up authentically, you will attract the right audience for YOU.

It’s people who want to hear what YOU have to say, over anyone else.


We all hope that you’re doing well at the moment. Please don’t hesitate to get in touch with us if you would like to discuss more about coronavirus and hope to deal as a business.

In the meantime, be sure to take a look at our recent blog posts for more tips for working from home and life in lockdown.


Stay safe!

Receive our video series explaining exactly how you can use proven online business models to live your dream lifestyle

Your information is 100% secure with us and will never be shared

Cookie Control

Cookie control

We have placed cookies on your device to help make this website better.

I'm fine with this

We use cookies to give you the best online experience.

Please let us know if you agree to all of these cookies.

Some of the cookies we use are essential for the site to work.

We also use some non-essential cookies to collect information for making reports and to help us improve the site. The cookies collect information in an anonymous form.

To control third party cookies, you can also adjust your browser settings.

I'm fine with this
(One cookie will be set to store your preference)
(Ticking this sets a cookie to hide this popup if you then hit close. This will not store any personal information)
Information and Settings Cookie policy